PRIMER COURSES
Social media for corporate communicators
An in-house course for up to fifteen people – book it for your team
This half-day course explains the opportunities and challenges social media present all organisations, and those managing companies’ communication activities and corporate reputation.
Going beyond consumer-facing social media PR campaigns, it considers the role of social media as a communication channel to all stakeholders, as a powerful research tool, and as a phenomenon that can help and hinder a company’s reputation.
This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media and content industries for over a decade. Chris provides training and consultancy via Media Insights, and is also a key trainer for the Taylor Bennett Foundation.
To discuss utilising our training services email .
WHAT THIS COURSE COVERS:
• An introduction to the key social media platforms, how they are used, who uses them, and what impact they have.
• The role of social media as a consumer communication channel, and the strategic and structural challenges it poses.
• The role of social media as a communication channel to other stakeholders, including media, investors and the political community.
• Social media as a research tool for monitoring public opinion and perception, competitor activity and general trends and moods.
• The impact of social media on reputation and during crisis, and strategic considerations to capitalise on the benefits and deal with the negatives.
WHO SHOULD ATTEND THIS COURSE?
• Anyone in corporate communications with a strategic or hands-on role in managing social media for their company or clients.
• Senior in-house or agency communicators wanting an overview of how social media is impacting on their company or clients.
PRACTICAL INFORMATION:
• This is a four hour session.
• To discuss booking this course email .
