PRIMER COURSES

The Business Of News

A three-hour seminar on the UK news business today


This three-hour seminar provides a beginner’s guide to the news business in the UK today. Who are big news providers – in print, online and on air? Given all the newspapers have seen their circulations slump, why are the traditional dailies still so influential? Who are the big news providers online? How does the business of news differ when the content is printed, broadcast or distributed online? And what does that mean for PR people talking to editors and journalists at these different news organisations?


WHAT THIS COURSE COVERS:

• A guide to the UK newspapers, including each title’s approach, agenda, ownership and political leanings.

• A guide to broadcast news in the UK and the extra regulations broadcasters must adhere to.

• A guide to the key online news providers and how they compare to more traditional news media.

• How news providers source and prioritise stories – and where PR fits in.

• Key people at news organisations – and the relationships PR people need.


WHO SHOULD ATTEND THIS COURSE?

• Junior PR executives looking for a concise and comprehensive guide to the inner workings of news media.

• More experienced PR practitioners keen to get an understanding of current and future trends in the wider news business.


This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media industries for two decades. Chris provides training and consultancy via Media Insights and is also a key trainer for the Taylor Bennett Foundation.

We run our primer courses in-house for companies and organisations. Each course can be delivered as either an interactive seminar for a small group or a lecture for a larger group. We can also adapt courses to suit a client’s specific requirements. To book this course email insights@unlimitedmedia.co.uk.