PRIMER COURSES

Media Law For Communicators

A three-hour seminar providing a basic guide to the key areas of media law


With companies creating ever more content as they pursue their marketing and communication strategies, it’s more important than ever for those working in these areas to understand the basics about media law. Meanwhile, reputation management can often require communicators and lawyers to collaborate when a client has been defamed or had their privacy rights infringed. This seminar provides a beginner’s guide to defamation, privacy, copyright and data protection laws in the UK.


WHAT THIS COURSE COVERS:

• Why ‘brands as media’ and reputation management creates a legal dimension to marketing and communications.

• Media regulation and the different strands of media law in the UK.

• All the basics about defamation (libel and slander), privacy, intellectual property and data protection in the UK.

• The free speech dimension – and the risk of damaging a client’s reputation while seeking to protect it.

• The intersection between communication and legal advice.


WHO SHOULD ATTEND THIS COURSE?

• Anyone working in PR who regularly creates or commissions original content, or who utlises music, video, photography or other imagery.

• Anyone working in PR who advises clients on corporate reputation and negative or damaging coverage.


This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media industries for two decades. Chris provides training and consultancy via Media Insights and is also a key trainer for the Taylor Bennett Foundation.

We run our primer courses in-house for companies and organisations. Each course can be delivered as either an interactive seminar for a small group or a lecture for a larger group. We can also adapt courses to suit a client’s specific requirements. To book this course email insights@unlimitedmedia.co.uk.