PRIMER COURSES

Copyright For Communicators

A three-hour seminar outlining everything communicators need to know about copyright


With companies creating ever more content as they pursue their marketing and communication strategies, it’s more important than ever for those working in these areas to understand the basics about intellectual property. What is covered by copyright and why? Who owns copyright? How do you legally make use of copyright protected materials? And how do you enforce your own IP rights? This three-hour seminar explains all the basics.


WHAT THIS COURSE COVERS:

• An introduction to the kinds of content protected by copyright.

• A guide to copyright ownership and copyright terms.

• The key copyright controls – and when and why you need to get permission.

• The ins and outs of content licensing.

• Enforcing your IP rights – the basics of copyright infringement.


WHO SHOULD ATTEND THIS COURSE?

• Anyone working in PR who regularly creates or commissions original content, or who utlises music, video, photography or other imagery.


This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media industries for two decades. Chris provides training and consultancy via Media Insights and is also a key trainer for the Taylor Bennett Foundation.

We run our primer courses in-house for companies and organisations. Each course can be delivered as either an interactive seminar for a small group or a lecture for a larger group. We can also adapt courses to suit a client’s specific requirements. To book this course email insights@unlimitedmedia.co.uk.