Social media for corporate communicators

An in-house course for up to fifteen people – book it for your team

This half-day course explains the opportunities and challenges social media present all organisations, and those managing companies’ communication activities and corporate reputation.

Going beyond consumer-facing social media PR campaigns, it considers the role of social media as a communication channel to all stakeholders, as a powerful research tool, and as a phenomenon that can help and hinder a company’s reputation.

This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media and content industries for over a decade. Chris provides training and consultancy via Media Insights, and is also a key trainer for the Taylor Bennett Foundation.

To discuss utilising our training services email


• An introduction to the key social media platforms, how they are used, who uses them, and what impact they have.

• The role of social media as a consumer communication channel, and the strategic and structural challenges it poses.

• The role of social media as a communication channel to other stakeholders, including media, investors and the political community.

• Social media as a research tool for monitoring public opinion and perception, competitor activity and general trends and moods.

• The impact of social media on reputation and during crisis, and strategic considerations to capitalise on the benefits and deal with the negatives.


• Anyone in corporate communications with a strategic or hands-on role in managing social media for their company or clients.

• Senior in-house or agency communicators wanting an overview of how social media is impacting on their company or clients.


• This is a four hour session.

• To discuss booking this course email