PRIMER COURSES

Understanding the news industry

An in-house course for up to fifteen people – book it for your team


This half-day course provides an overview of the UK news industry in 2016, including newspapers, newswires, news broadcasters and online services. It looks at how different services compare and compete, what goes on behind the scenes, and how the news industry is changing.

This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media and content industries for over a decade. Chris provides training and consultancy via Media Insights, and is also a key trainer for the Taylor Bennett Foundation.

To discuss utilising our training services email insights@unlimitedmedia.co.uk.


WHAT THIS COURSE COVERS:

• An overview of the national daily newspaper market, considering the content, bias, circulation and readership of each key title.

• An introduction to the Sunday and regional titles, and an understanding of how they differ to the national dailies.

• An overview of the broadcast news market, considering content and audience, and the implications of broadcast regulations in the UK.

• A look at the sources of content for news providers, including official and unofficial sources, newswires, media monitoring and the PR industry.

• An overview of how newspapers and broadcast news organisations work, key personnel, and journalist/editor/PR relationships.

• Consideration of how the news industry has and is changing, and predictions of future trends.


WHO SHOULD ATTEND THIS COURSE?

• Junior media relations executives looking for a concise and comprehensive overview of the UK news industry.

• More experienced media relations executives looking to brush up on the basics and consider current trends.


PRACTICAL INFORMATION:

• This is a four hour session.

• To discuss booking this course email insights@unlimitedmedia.co.uk.