PRIMER COURSES

The Digital Media Landscape

An in-house course for up to fifteen people – book it for your team


This half-day course considers shifts occurring across the media industry as publishers tackle the editorial and commercial challenges posed by the internet, and what that means for PR professionals.

This course is led by Chris Cooke, a business journalist, media entrepreneur and communications expert who has been writing about and advising on the media and content industries for over a decade. Chris provides training and consultancy via Media Insights, and is also a key trainer for the Taylor Bennett Foundation.

To discuss utilising our training services email insights@unlimitedmedia.co.uk.


WHAT THIS COURSE COVERS:

• The impact of digital on UK newspapers, the new services and business models being pursued by publishers, and current and future trends in news consumption.

• How changes at newspapers are impacting on journalists and editors, and what it means for the journalist/PR relationship.

• The impact of digital on the B2B and consumer magazine sector, how publishers are rising to the challenge, and current and future trends.

• How changes at magazines are impacting on journalists and editors, and what it means for the journalist/PR relationship.

• An overview of the different kinds of online-only media and blogs that have emerged, how they differ from traditional newspapers and magazines, and how they work with the PR industry.

• The challenges the growth of rolling and online news services pose for companies, and the ways to meet those challenges.


WHO SHOULD ATTEND THIS COURSE?

• Anyone in a hands-on media relations role looking for an overview of how the media industry is evolving, and is likely to further evolve in the future.


PRACTICAL INFORMATION:

• This is a four hour session.

• To discuss booking this course email insights@unlimitedmedia.co.uk.